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Endorser Credibility Effects on Yemeni Male Consumer’s Attitudes towards Advertising, Brand Attitude and Purchase Intention: The Mediating Role of Attitude toward Brand

机译：代言人信誉对也门男性消费者的广告态度，品牌态度和购买意愿的影响：品牌态度的中介作用

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Nabsiah Abdul Wahid; Methaq Ahmed Abdulmajid Sallam;
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年度 2012
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1. The impact of endorser and brand credibility on consumers' purchase intention: the mediating effect of attitude towards brand and brand credibility [J] . Phaik Nie Chin, Salmi Mohd Isa, Yasmin Alodin Journal of marketing communications . 2020,第8期

机译：支持者和品牌信誉对消费者购买意图的影响：态度对品牌和品牌信誉的调解效果
2. Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector [J] . Wang Stephen W., Kao Grace Hsiu-Ying, Ngamsiriudom Waros Journal of Air Transport Management . 2017,第may期

机译：消费者对航空业名人代言的代言人信誉，品牌和意图的态度
3. SELF-CONSTRUAL AND NEED-FOR-COGNITION EFFECTS ON BRAND ATTITUDES AND PURCHASE INTENTIONS IN RESPONSE TO COMPARATIVE ADVERTISING IN THAILAND AND THE UNITED STATES [J] . Kawpong Polyorat, Dana L. Alden The Journal of Advertising . 2005,第1期

机译：针对泰国和美国的比较广告，品牌态度和购买意愿的自我约束和认知影响
4. The Impact of Celebgram Endorsement on Purchase Intention: The Mediating Effects of Customer Attitude and Brand Awareness [C] . Yemima Amitay, Hery Winoto Tj, Saparso, International Conference on Entrepreneurship and Business Management . 2020

机译：Celebram认可对购买意向的影响：顾客态度和品牌意识的调解效果
5. Advertising in the fashion industry: The effects of socially provocative advertising on attitude toward the advertisement, the brand and consumer purchase intentions. [D] . Robbins, Anna. 2011

机译：时装业中的广告：社会挑衅性广告对广告态度，品牌和消费者购买意图的影响。
6. Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values Positive Anticipated Emotions Attitude toward the Brand and Attitude toward Eating Hamburgers? [O] . Héctor Hugo Pérez-Villarreal, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta 2019

机译：墨西哥快餐购买意愿的测试模型：消费者如何应对食品价值积极的预期情绪对品牌的态度以及对吃汉堡的态度？
7. The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity. [O] . Abdulmajid Methaq Ahmed 2009

机译：来源可信度对也门男性消费者对印刷广告的态度，品牌态度和头套产品购买意愿的影响：品牌熟悉度的调节作用。

Endorser Credibility Effects on Yemeni Male Consumer’s Attitudes towards Advertising, Brand Attitude and Purchase Intention: The Mediating Role of Attitude toward Brand

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